Policy version: May 2024
Bvaah Limited is provided by Bvaah wedding planner app trading as Bvaah (‘we’, ‘our’ or ‘us’).
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on how and why we collect, store, use and share any information relating to you (your information).
It also explains your rights in relation to your information and how to contact us or the relevant regulator in the event you have a complaint. Our collection, storage, use and sharing of your information is regulated by law, including under the UK General Data Protection Regulation (UK GDPR).
We are the controller of your information obtained via the app, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
If you are aged under 18 you must not use the app as it is not designed for you. We do not intend to collect the information of anyone under 18. If you are aware that any information of anyone under 18 has been shared with the app, please let us know so that we can delete that data.
The app is distributed only on UK app stores and is solely intended for use by people in the UK.
This privacy policy is divided into the following sections:
• What this policy applies to
• Information we collect about you
• Location services/data
• Use of the camera on your device for augmented reality
• How your information is collected
• How and why we use your information
• Marketing
• Who we share your information with
• How long your information will be kept
• Your rights
• Keeping your information secure
• How to complain
• Changes to this privacy policy
• How to contact us
If you are aged under 18, we recommend that you speak to an adult that you trust if you have any difficulties reaching an informed decision regarding the activation of any use of your information or our treatment of your information.
This privacy policy relates to your use of the app only.
The app is not linked to any third parties.
we are not responsible for any data you lose as a result of a malfunction of the User Tools or the Services or for any other reason or any consequential damages resulting from such data loss. You should always keep a back-up copy of all such information on your computer and in hard copy.
The information we collect about you depends on the particular activities carried out through the app. We will collect and use the following information about you:
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Category of data |
In more detail |
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Identity and account data you input into the app Registration is mandatory in order to use the app |
—your name, address and contact information, including email address and telephone number and company details —information to check and verify your identity, eg date of birth —your gender —your account details, such as username and password |
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Data collected when you use specific functions in the app |
—data you store online with us using the app including [insert as appropriate to the app] (while such data may not always be protected by the UK GDPR we will assume it is and treat it in accordance with this policy) |
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Data collected when you permit the collection of location data |
—details of your location with a high degree of precision, see the section ‘Location services/data’ below |
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Other data the app collects automatically when you use it |
—your activities on, and use of, the app which reveal your preferences, interests or manner of use of the app and the times of use —IP address |
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You must provide that information to use the app and its services unless we tell you that you have a choice.
Sometimes you can choose if you want to give us your information and let us use it. Where that is the case we will tell you and give you the choice before you give the information to us. We will also tell you whether declining to share the information will have any effect on your use of the app or our services.
We collect and use your information for the purposes described in the section ‘How and why we use your information’ below.
We collect information from you directly when you input it into the app or indirectly, such as your activity while using the app.
Under data protection law, we can only use your information if we have a proper reason, eg:
• where you have given consent
• to comply with our legal and regulatory obligations
• for the performance of a contract with you or to take steps at your request before entering into a contract, or
• for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your information for and why.
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What we use your information for |
Our reasons |
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Create and manage your account with us |
For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
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Providing services and/or the functionalities of the app to you |
Depending on the circumstances: —to perform our contract with you or to take steps at your request before entering into a contract —for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
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Conducting checks to identify you and verify your identity or otherwise to help prevent and detect fraud against you or us |
To comply with our legal and regulatory obligations OR For our legitimate interests, ie to minimise the risk of account or identity theft or fraud that could be damaging for you, a third party or us |
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To enforce legal rights or defend or undertake legal proceedings |
Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to protect our business, interests and rights |
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Communications with you not related to marketing, including about changes to our terms or policies or changes to the app or service or other important notices |
Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to provide the best service to you |
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Protect the security of systems and data used to provide the app and its services |
To comply with our legal and regulatory obligations We may also use your information to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us |
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Operational reasons, such as improving efficiency, training and quality control or to provide support to you |
For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
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Statistical analysis to help us understand our customer base |
For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
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Updating and enhancing customer records |
Depending on the circumstances: —to perform our contract with you or to take steps at your request before entering into a contract —to comply with our legal and regulatory obligations —where neither of the above apply, for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products |
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Disclosures and other activities necessary to comply with legal and regulatory obligations, eg to record and demonstrate evidence of your consent to our use of your information where relevant |
To comply with our legal and regulatory obligations |
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Marketing our services to existing and former customers |
For our legitimate interests, ie to promote our business to existing and former customers See ‘Marketing’ below for further information. |
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To share your information with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases, information will be anonymised where possible and only shared where necessary |
Depending on the circumstances: —to comply with our legal and regulatory obligations —in other cases, for our legitimate interests, ie to protect, realise or grow the value in our business and assets |
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Purpose |
Processing operation |
Lawful basis relied on under the UK GDPR |
Relevant categories of your information |
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Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices |
Addressing and sending communications to you as required by data protection laws, ie: the UK GDPR or Data Protection Act 2018 |
Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(b)) |
—your name, address and contact information, including email address and telephone number —your account details (username) |
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Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices |
Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you |
—your name, address and contact information, including email address and telephone number —your account details (username) |
See ‘Who we share your information with’ for further information on the steps we will take to protect your information where we need to share it with others.
We will use your information to send you updates (by email) about our services, including exclusive offers, promotions or new services.
We have a legitimate interest in using your information for marketing purposes (see above ‘How and why we use your information’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
• contacting us at support@bvaah.com
• using the ‘unsubscribe’ link in emails
We will always treat your information with the utmost respect and never sell OR share it with other organisations outside the Bvaah group for marketing purposes.
For more information on your right to object at any time to your information being used for marketing purposes, see ‘Your rights’ below.
We routinely share your information with:
• service providers we use to help us run our business or provide the services or functionalities in the app, Amazon Web Services (AWS) S3 Storage and API hosting.
We only allow the companies referred to above to handle your information if we are satisfied they take appropriate measures to protect your information. We also impose contractual obligations on service providers to ensure they can only use your information to provide services to us and to you.
We or the third parties mentioned above occasionally also need to share your information with:
• our or their professional advisors (such as lawyers and other advisors)—the recipient of the information will be bound by confidentiality obligations
• law enforcement agencies, courts or tribunals and regulatory bodies to comply with legal and regulatory obligations
• other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your information will be bound by confidentiality obligations
If you would like more information about who we share your information with and why, please contact us (see ‘How to contact us’ below).
Different retention periods apply for different types of your information. No data will be held for more than three years
Following the end of the of the relevant retention period, we will delete or anonymise your information.
You generally have the following rights, which you can usually exercise free of charge:
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Access to a copy of your information |
The right to be provided with a copy of your information |
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Correction (also known as rectification) |
The right to require us to correct any mistakes in your information |
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Erasure (also known as the right to be forgotten) |
The right to require us to delete your information—in certain situations |
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Restriction of use |
The right to require us to restrict use of your information in certain circumstances, eg if you contest the accuracy of the data |
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Data portability |
The right to receive your information that you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations |
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To object to use |
The right to object: —at any time to your information being used for direct marketing (including profiling) —in certain other situations to our continued use of your information, eg where we use your information for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims |
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Not to be subject to decisions without human involvement |
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you We do not make any such decisions based on data collected by the app |
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The right to withdraw consents |
If you have provided us with a consent to use your information, you have a right to withdraw that consent easily at any time You may withdraw consents by emailing us at support@bvaah.com Withdrawing a consent will not affect the lawfulness of our use of your information in reliance on that consent before it was withdrawn |
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For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, please complete a request form—available on our website at www.Bvaah.com or email, call or write to us—see below: ‘How to contact us’. When contacting us please:
• provide enough information to identify yourself [(eg your full name, address and customer or matter reference number)] and any additional identity information we may reasonably request from you, and
• let us know which right(s) you want to exercise and the information to which your request relates
We have appropriate security measures to prevent your information from being accidentally lost, or used or accessed unlawfully. We limit access to your information to those who have a genuine business need to access it. We continually test our systems and are ISO 27001 certified, which means we follow top industry standards for information security.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
We use JWT and other encryption software to encrypt your data.
[If you want detailed guidance from Get Safe Online on how to protect your information and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.]
Please contact us if you have any queries or concerns about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner.
The Information Commissioner can be contacted using the details at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.
We may change this privacy policy from time to time. When we make significant changes we will take steps to inform you, for example via the app or by other means, such as email.
You can contact us and/or our Data Protection Officer by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
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Our contact details |
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Bvaah limited, EFG Food Technology Park Llantarnam Park Way, Llantarnam Industrial Park, Cwmbran, Wales, NP44 3GA |